Monthly Archive: October 2016

Improve Sales Success by Finding Your Emotional Buyer

October 14, 2016 Too often when you’re trying to generate new sales leads, you will encounter the logical buyer. This can be characterised by a person(s) that is usually very price sensitive (for example procurement team, or purchasing department). They often have a vested interest in maintaining status quo and avoiding any disruption to their well-established supply chain (with...
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